Having an online presence is critical in today’s business landscape. You’ve surely noticed that everything is going digital, and that’s why digital marketing is taking over.
More than ever, your website needs to be optimized in many different ways, and it must be easy to read and navigate, or customers won’t spend a whole lot of time thinking about purchasing a product or service you offer.
Because of this, we decided that for this week’s blog post, we are going to delve into four huge reasons why your business should invest in a new website.
User experience (UX) is so important to your website’s success, and if users can’t find what they want on the mobile version of your site, you will surely lose valuable customers. Search is becoming increasingly mobile with each passing day, so if you are not optimized to handle those prospects, it can be detrimental to your small business.
Your Website Isn’t Easy to Navigate
A common problem, but a very important one. Customers are looking for something specific when they end up on your landing page, and they will bounce to a different site if they don’t find it within a few seconds. Your navigation and all of your pages must be clean and easy to use.
You’re Reluctant to Even Tell People to Visit Your Site
A potential customer asks for your website URL so he or she can look into your company a little more. You are embarrassed to share it with them because you feel your site negatively affects your brand. It’s not a great feeling, and a new website can end that for good!
You Don’t Know Who’s Visiting
There are lots of analytics tools, such as Google Analytics, that you can use on your site to find out about your site’s visitors. If you aren’t using one of these platforms, you are missing out on very valuable insights.
You Don’t Currently Use Video on Your Website
Everyone likes to consume video rather than just text. Using video on your website can be a great way to keep customers around longer, thus increasing the chances that they buy something from you!
There’s never been a better time for a new website than NOW. So give a call to OnTarget Media Group today for the best website design South Jersey!