Keep in mind, many times when people see your website, it’s the first time they are going to be introduced to your company. You only get one chance to make a can make that first impression! The saying is cliché but it’s true. It doesn’t matter if they were referred from a friend or they found you on Google.
Your website is a representation of your company online. It can take on your personality of the company as well. It can be professional, easy going, creative, or fun. It all depends on what kind of image you want to convey.
First ask yourself what am I looking to accomplish with my website?
Are you in the Service Industry and are looking to use the site to generate more business? If so, do you want calls or form submissions? Are you a non-profit and are looking to educate people about your cause? Is your site being setup for ecommerce and you don’t want calls, but you just want to move merchandise? You get the idea, and all of this seems obvious, but it’s really not! In todays day and age 36% of small business owners still don’t have a website. 91% of the small business website that are out there are not mobile ready, but over 60% of all traffic comes from a mobile device. It’s important to understand what you are looking to accomplish by making the website. Your website developer should work closely with you to make sure it is setup to accomplish the goals you have for the site.
Before you select your website developer, make sure they take the time to understand your business.
Interview them! Ask them about their process and figure out if they are a fit to help your company. It’s a huge project, so you need to make sure they are ready to work with you and hold your hand through the process. Even if they never made a site for your type of company, that doesn’t always matter. What really matters is they take the time to listen and understand your company goals. If there is an old site, make sure they know what the intent was in building it, and what you’re looking to accomplish this time around. Communication is key on both sides to make the project a success.
NEVER RENT YOUR SITE
Some companies will ask you to make monthly payments for YOUR website, but you never actually own it. You are renting your own site! This is something you should own. From the content, pictures, down to the URL! Make sure you pay for what is being done, but that if you part ways with the provider, you own your website.