The environment of business and marketing is ever-changing. They still ask their friends for referrals, but they “Google” that business to read their reviews. They still see at their ads on TV, hear their message on the radio and see their print ads too, but all of it comes down to people looking up that business online after they are influenced by those medians.
A business owners digital brand is more important then ever. Digital marketing is a more strategic and cost-effective method of driving customers to your business than traditional marketing. It encompasses many different services, including search engine optimization (SEO), paid search advertising, social media management, website development, video marketing, and much more.
All of those big words can make an unfamiliar business owner feel a little overwhelmed, but that’s OnTarget Media Group, your South Jersey Digital Marketing Agency is here to help. We’ve compiled a short list of the reasons why digital marketing is so important to your business’s success. Check them out below!
1. A Better Customer Experience
Having a website that helps answer the questions your customers have when they get there. Who are you, what services do you offer, where are you located, what are your business hours and can I connect with you via social media or through a contact form are a few of great examples.
Statistically, you have 8 seconds to grab someones attention when they come to your website. Leveraging a strategically developed website can help your business provide the best end user experience when they come to your website. This way they will stay in your website and spending time reading about your business and all the services you have to offer.
2. More Conversions from Prospect to Customer
With a solid digital marketing strategy, you can track your digital marketing campaigns across many platforms, for example using Google Analytics, you can track users coming from Organic Traffic (Searing on Search Engines) and finding your business, Social Media, Direct (your customers typing in your website address) or if they were referred by other sites where your information is available.
Digital marketing tells you more then other other platform can. Are people watching your video, and clicking to your website? Did they fill out a form or call you? All of these actions can be tracked, and for a business owner the Cost Per Acquisition is better then any other form of marketing out there.
3. Interact with Your Audience
This is the reason that social media has become such a key for businesses. Social media has an effect on your company’s brand: what the consumer sees on your social platforms can ultimately shape the way they view your business. You certainly want that view to be a positive one. Content is king and now more then ever it’s important to educate people about what you do, and why you are different from your competition.
The beauty of social is that you can directly communicate with people who “like” or “follow” your business on platforms like Facebook, Instagram, LinkedIn, and a whole lot more. You can easily deal with a customer’s complaint and fix it, as well as thank customers for compliments they give. The power of audience interaction is growing, and companies must become responsive on social media in order to catch the wave.
4. Reach Mobile Consumer
The vast majority of today’s consumers aren’t looking around at billboards, watching tv or listening to the radio like they used to do. These consumers have one thing in common: they’re looking at their phone.
Arguably the best place to reach new customers today is through mobile advertising, and a digital marketing strategy can help your business acquire more mobile attention. A mobile-optimized version of your website, as well as SEO and paid search, are critical when it comes to reaching the mobile public eye. Making sure your business is in front of the right audience when they are on their phone, is paramount.
5. The Best Return on Investment (ROI)
According to HubSpot, digital marketing creates a better Cost-Per-Lead (CPL) than other marketing channels. What this means is that you will have a much lower cost for each sales lead generated by digital marketing services than any other type of service.
And with digital marketing, you will always get what you pay for. Depending on your individual goal (increase clicks, increase impressions, convert more leads, etc.), you can choose many different types of internet advertising that require you to only pay for the times you reach those goals.
As we stated previously, all of this technical talk can be a little overwhelming. We’re here to make it easier and take care of it for you. OnTarget Media Group is a full-service South Jersey digital marketing agency that can take your company’s individual needs and craft a personalized digital strategy to fit them. Give us a call today and we will show you what we can do!