Facebook isn’t just for seeing who had a baby, talking about what you had for breakfast anymore!
Over the past decade, Facebook has gone from college kids using it to connect, and sharing pictures of your kids to connect online to representing something much larger – a truly social environment that involves interactions between people, commerce, and much more.
As a business owner, you need to know that all of the data shared on this network can be mined in order to create unparalleled targeting opportunities. Facebook is larger then the largest country in the world!
The Facebook ad platform allows businesses to pull information from the nearly 2 billion posts that are “Liked” each day around the world – not to mention the data shared by each of the network’s 1.39 billion users.
A few of the different Facebook targeting opportunities that Single Grain can help you take advantage of include:
- Education Levels
- Personal Interests
- Top Friends
- Person-to-Person Connections
- Reported Relationship Status
- “Liked” Posts and Pages
- Status Updates
- Phone Numbers
- Email Addresses (Custom audiences)
Facebook reported revenue of $3.85 billion for the three months ending in December, up 49 percent over the same period last year. The company’s stock is trading at $76.24, up nearly 22 percent over the last 12 months.
The reason I share the above info is because their marketing works! That’s why the revenue is growing, because business owners like you are utilizing the power of Facebook to help grow their businesses!
By combining the twin powers of PPC and Social Media Marketing to an audience that is highly targeted, this type of advertising can help your business to reach customers before they even think about buying!