Facebook Advertising is just one of the pieces of a greater digital marketing plan. However, many believe it is the most important.
In a world where everyone has their eyes on social media for large portions of the day, Facebook Ads can lead to lucrative success for businesses of all sizes. A South Jersey Social Media Agency (that’s us!) can help your company find that success, but for now, we wanted to highlight a few of
the advantages of Facebook Ads. Check them out!
1.Facebook’s (nearly) two billion users
As of May 2017, Facebook was reported to have more than 1.9 billion monthly users. Just about everyone that has a phone or a computer is logging into Facebook now, more than ever. Using Facebook Ads allows you to reach this vast user base with all of your advertising efforts.
2.Ads can be inexpensive
We all know one thing about marketing: it can be quite costly. Facebook Ads are not! If you don’t want to spend large amounts of money on your marketing, this is a great way to set your own budget and increase it as you see fit.
3.Your regular posts probably aren’t being seen
Even with the use of relevant hashtags, your posts probably aren’t being seen very frequently if you are a small business with a small following. Using targeted Facebook Ads will have a positive effect on that issue.
4.Dynamic targeting capabilities
The targeting capabilities of Facebook Ads are astounding. Your company can target demographics (age, gender, etc.) and psychographics (interests, hobbies, etc.), while also focusing on specific locations.
5.Effectiveness of remarketing
Have you ever noticed that, after visiting a certain e-commerce website, you will see an ad on Facebook attempting to get you to return and purchase the product(s) you had viewed? Maybe it worked on you, maybe it didn’t, but trust us, it is an incredibly powerful tool designed to convert website visitors into customers.
6.Time spent on Facebook by its daily users
You’ve heard many people say it: “you spend so much time on your phone!” Well, we hate to break it to the accusers, but that isn’t going away anytime soon. People spend a crazy amount of time on social media, especially Facebook, and your business cannot afford to miss out on that crowd.
We hope that the advantages we’ve listed have convinced you of the power of Facebook Ads. And if you decide that you want to take advantage of this social media marketing tactic, but don’t want to go at it alone, check out OnTarget Media Group, the top South Jersey Social Media Agency!