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Why Should Your Business Invest in Paid Search Advertising (Google AdWords)?

By August 21, 2017 No Comments

Google AdWordsGoogle AdWords has become one of the most powerful tools for companies and digital marketers alike. The opportunity to strategically place digital ads in areas where millions of sets of eyes are every single day is incredibly valuable.

Here is a deep dive into AdWords as a tool for paid search marketing. Read on to learn why you would be wise to invest in this important tool.

Great Return on Investment (ROI)

Because you have the option to only pay when someone clicks on your ad (pay-per-click), you will only pay when someone has taken an interest in what you have to say. Those interested in your product or service are far more likely to convert to customers, and you won’t pay for the uninterested people who come across your ad. This leads to a great return on investment.

Controlled Costs

When only paying for clicks and using the AdWords tool, it is super easy to control your spending amount. You’ll be able to go online and see exactly what you spend day-by-day and make needed adjustments as you wish.

Measurable Results in Real-Time

Which of my keywords are performing the best? Which ads are the majority of my traffic coming from? How much am I spending on each bid and would it be best for me to raise or lower them?

These are the types of questions that are easily answered with the AdWords tool. You can track the results of your campaigns and keywords up to the minute, whether it be clicks, impressions, or conversions you are most concerned with.

Being able to measure success allows you to set goals and, we hope, reach them!

Much Quicker Results than SEO

Don’t get us wrong, search engine optimization is critical to the success of your business’s digital marketing strategy.

However, one of the clean-cut advantages that paid search has is its immediacy. Within minutes of creating your ad and setting your bid, you can be at the top of the search results. Pretty awesome right? We love fast results.

If you want to explore paid search advertising and the Google AdWords tool further, you’ve certainly come to the right place. OnTarget Media Group, the leading digital marketing agency in South Jersey, can help put together an effective pay-per-click strategy, unique to your business and your business only! Learn more about the service here.