Timing is everything. And the time for digital marketing is now. If you want your small business to remain competitive with local rival businesses, digital marketing is the best way to do it.
Digital marketing is an umbrella term that describes a plethora of different internet advertising strategies. That’s a mouthful, we know! But we’re here to make it a lot easier to understand. Some of the services included under the blanket term digital marketing are: search engine optimization, paid search marketing, social media optimization, and website development.
So, how exactly can OnTarget Media Group help your small business? Read on, and you’ll find out!
Search Engine Optimization (SEO)
Arguably the top service in digital marketing right now, search engine optimization (SEO) is extremely important. A lot goes into a successful SEO strategy, but in general, it is the journey of getting your business’s web page to rank high on search engine results pages (such as Google, Yahoo, and Bing).
Think about when you Google something. For example, you are searching for a place to purchase a new bicycle. When you search, do you ever find yourself clicking through to the second page of Google’s search results? Our prediction: probably not.
The local bike company that does the best with their SEO strategy will show up at the top of the page, and the chances you even look past that first result are low. Bike shops on the second page have virtually no chance to acquire you as a new customer at this point. This goes to show how important SEO is becoming, and we can put together a personal, customized strategy specifically for your company to be successful with it.
Paid Search/Pay-Per-Click Marketing (PPC)
Another way to climb to the top of the search engine results page you desire is through Paid Search or Pay-Per-Click Marketing (PPC). This strategy requires more strategy to find the best keywords, and can be a sizable investment.
PPC is very effective, though, when you hire a company that knows how to implement it correctly and with the right keywords. By putting a little extra money on the table, you can have your customized ad placed in many different places on the web for many to see. A small investment can lead to a huge return with the right PPC strategy.
Social Media Optimization (SMO)
We don’t have to tell you the importance of social media. No matter how much we try to write it off as impractical, social media for business is going nowhere fast.
Utilizing the free advertising space that social media platforms like Facebook, Twitter, LinkedIn and Instagram offer is critical for creating a brand and a following. You can also run Facebook ads that can be so specifically targeted, for instance, if you are a realtor who is selling a 600K house. Those ads can be targeted to an audience who would be interested in that home. Facebook alone has over 1.8 Billion people who log on every day to use it! This is definitely a method that you should consider speaking with us about.
Your companies website is often the first impression it has to make. It should be mobile ready, load fast, and should drive home the best selling points of your company. What do you want them to do when they get there?
If you have found that prospective customers are leaving your site in seconds, visiting just a single page, and/or leaving without purchasing, those prospects are probably unable to find what they’re looking for. Let us fix your website or build an entirely new one that contains all the bells and whistles that a modern website needs to be ultimately successful.
We like to refer to remarketing ads as “the ads that keep saying hello!” Have you ever noticed that after you decided not to buy a certain product from sites like Amazon, that product shows up on your Facebook feed? Did it make you rethink your purchase? Maybe it did, maybe it did not, but we can promise you that it does for a lot of customers. We know how to effectively remarket to prospective customers that have visited your site, so we can help bring them back!
Whether you want to shoot a full commercial, a video for the front page of your website or for social media, we have a lot of experience with shooting professional video. Consult with us about anything you’d like to shoot and we’ll get it done!
So, if any of these services have sparked an interest in you, don’t hesitate to give us a call today. So, if you are searching for Digital Marketing South Jersey, there is no need to look any further! OnTarget Media Group services the South Jersey and surrounding areas helping their clients be found by people looking for their services. Give us a call today @ 856-777-8007!