The Ever-Changing Nature of Search Engine Optimization

By February 19, 2018 No Comments

Today, search engine optimization is one thing. Next week, it will likely be different.

This is due to the never-ending changes that SEO continues to experience. This digital marketing tactic is not something that you can put into place and ignore, because the industry continues to change the different metrics that determine its ultimate success.

So, why specifically must we continue to monitor SEO campaigns? Read on to find out.

Google’s Ever-Changing Algorithm

Ever wonder how Google can handle the rankings of so many different websites in so many different industries? The secret lies in an incredibly complex algorithm that changes all the time. Those changes must be monitored in order for your website to maintain its rankings.

Search Engine Rankings Take Time

Simply implementing some keywords onto your website and adding a blog post or two isn’t going to get the job done. You’ll likely see a spike in your SERP (search engine results page) rankings, but if you don’t continue to monitor your site and push more content, those rankings will belly out and customers won’t find you online.

Pushing New Content = More Visibility

Having a blog on your site is incredibly important in today’s digital marketing landscape, and that’s one thing that likely won’t change any time soon. Having a blog allows you to become an influencer in your chosen industry – you can use it to share news about the industry and your company in general, as well as to share tips and opinions on whatever you want! When search engines like Google see that you are pushing fresh content often, you will rank much higher and notice a spike in visitors and customers.

SEO? Algorithm? SERPs? Rankings? Keywords? If all of this has you a little overwhelmed, but you still want more customers to visit your site, call us! OnTarget Media Group is the top digital marketing agency in South Jersey – there’s no better company to call to get your first SEO campaign off the ground!