Businesses and consumers across America are experiencing major changes during the current pandemic. Stay at home orders and social distancing advisory have resulted in new consumer behaviors and mandated business closures everywhere. Only some essential industries are open, and even they are operating in a changing environment. During this hectic transformation, how are you planning to continue providing your products and services to new and existing clients?
For years, there’s been a huge push for businesses to move into digital marketing because it continues to be one of the best, most sure-fire ways to reach consumer audiences. Today, many are stuck in their homes using phones, computers, and tablets more than ever. Now is the time to lean into key online strategies that will keep your business visible to consumers even while at home.
Here are the top three digital marketing tactics to consider during COVID-19 and social distancing:
Not surprisingly, with many consumers at home, social media use has gone up significantly. A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram, and WhatsApp has increased 50% in countries hardest hit by the virus.
This means social media posts, messages, and ads have an even higher chance of being seen and engaged than usual. By leveraging and growing your social media channels, you can put your business in a good place to continue promotion and appeal to new customers during and after COVID-19.
Demand for video content is constantly increasing, with a HubSpot survey showing that 54% of consumers want to see more video content from a brand or business they support. Video content is in high demand because people are more likely to pay attention to it, though there may be a higher tendency for consumers to skip parts of audio and written content.
A video that captures the attention of a customer can provide information about products and services in a short amount of time through creative branding means. Especially now when consumers are being inundated with video and digital graphics, leveraging and growing your social media channels can make your brand especially memorable.
Paid Search and Ads
During the pandemic, paid ads have become cheaper. Ad networks make money through an auction system, with big and small businesses bidding and changing the cost per click. Traffic across the Internet has gone up, but the number of competitors on the auction market have gone down, decreasing the cost per click and increasing likelihood that your ad will receive engagement.
The ROI for paid ads is at its peak, and setting up a simple paid search ad campaign can go a long way to promote your business to new consumers. Now more than ever, businesses must be able to adapt through the unexpected and reach clientele. Rather than leave your head in the sand, it’s the time to act and move your business promotion to digital channels.
OnTarget Has The Best Digital Marketing Toolkit for You
OnTarget is operating at full force with the latest and greatest in digital marketing practices. We have experts on standby for personalized advice on everything from social media to ad development during these tough times. If you have questions about how your business can get the help it needs, call us today 856-777-8007 and we will help you come out on top.