You’ve probably heard either the term “SEO” or “search engine optimization” thrown around from time-to-time, but what is it? How does it help your business succeed? OnTarget Media Group, the best SEO South Jersey Agency is here to help!
Search engine optimization is a user-focused method for people to optimize their website in order to improve their search engine rankings. You may have the exact product that someone is searching for on Google, Yahoo, or Bing but if your ranking is poor, that customer (Who don’t know you, & DON’T have someone in mind) won’t be able to find you online! That is why this service has become so critical.
OnTarget Media Group has put together a list of the top ways that SEO can help you as a business owner. Check them out below!
SEO Helps Customers Find You When They Are Searching Online
Think about this: there are customers, every single day, in your area, that are searching Google for your product or service. They can’t find you! Especially if you are in a competitive market, the companies that do the best SEO will show up on the search page results ahead of your business. Why is this important? When people are searching online for a product or service you offer, and don’t have a business in mind, they go to Google looking for a reputable business that can fulfill their need. Being on the first page of Google ,with the RIGHT information, helps them choose your business!
SEO is Extremely Cost-Effective Compared to Other Marketing Channels
SEO is the best way to drive quality traffic to your website. It is the foundation of your digital marketing strategy. People trust the organic results search engines provide, and that is why they make over 90% of their choices from this area on the page! When your SEO is working, it is great to add to the mix of your Digital Marketing Strategy. Adding Pay Per Click (PPC) marketing, Social Media Marketing, Email Marketing are great ways to Brand your company, grow revenue, educate your current and future clients, and stay in touch. Also, putting out original content on a regular basis is a great way to stay relevant online, and helps with SEO.
It’s all about the ROI (Return On Investment) for your company. SEO will drive the most traffic to your website, and it’s also a Directional type of marketing. Meaning people are searching for the product at their time of need, and you are there to help them with your product or service. You are not trying to attract clients by putting your message in places where you HOPE they are searching. You are putting it in a place where you KNOW they are actively searching!
SEO Helps You Understand How To Make Your Website Convert Better
Your website is the foundation of your Digital Advertising. It has to be setup so when people find out it does what it’s supposed to do. Meaning, do you want the website to generate a phone call for your most profitable product or service you provide? Do you want to sell products via E-Commerce, or do you want them to fill out a form, or opt in for an ongoing email campaign?
When doing SEO, you have to tie the product or service you provide, in the area you provide the service and study the local keywords people are searching to find what they are looking for. This way we pull the most relevant key words people are searching for and drive those searches to your website. When they get to the website, it is best to make sure the website has great content, pictures and is setup to entice them to contact you.
SEO Techniques Used To Help Convert Searches
Solid on-page SEO techniques, like making sure your SERP (Search Engine Results Page) wording is setup. There are only two ways this can be done. Either you go into the backend of your website, and update the Title Tags and Meta Description like ours:
When people see this, they know who we are and what we do. The second way this can be done is Google will do it for you. Google will search your site, and read the info and populate what they think is best. It’s important that when your potential clients find you, that this is written to attract their business.
When they get to your website, now the site will be setup to answer their questions, find the information as quickly and easily as possible, and help them connect with you so you can help them. This will lead to higher conversions, and will help you with your SEO.
SEO Allows You to Contend with and Outrank Your Competition
If your competition, has a solid SEO strategy in place, searchers will struggle to find you. In this case, you’ll need SEO to compete. If your competition is not doing well with SEO, this is your opportunity to monopolize the online customer base centered around your product or service. In any situation, SEO can only help you increase your bottom line!
We hope that we were able to open your eyes, as a business owner, to the incredible benefits of a solid SEO strategy. If you have any questions or if you want to speak about implementing your own strategy, be sure to call OnTarget Media Group, the best South Jersey SEO agency in the business, at 856-777-8007!