Custom Websites

7 Critical Features Your Website Must Have

By May 8, 2017 No Comments

Look around. Websites are full of different features that weren’t important in the past, but many of these features are critical today. If you’re a small business, this can be overwhelming, and that’s why we’re here to help!

As a South Jersey website development agency, we can build you a beautiful website that is fully optimized and ready to help you find new customers. You will be able to see your site’s traffic, what pages are visited most often, and much, much more.

Of all the things that your website needs to have the most success, we decided to name and describe just a few of them for you. Check out our list of 7 important things your website needs!

1) Easy Navigation

The navigation bar on your website is one of its most important features. Your website has to be easy for users to get around on, so it’s extremely important that you have a clear navigation. It should be located at the top of the page in just about every situation, and it should include the most critical pages to your business’s success.

OnTarget Media Group path2) Links to Social Media Profiles

In this world where people are connected in seconds, it is critical that customers can find your social media profiles with ease. Your social media gives your company a personality and builds your brand in the eye of the consumer – make it hard for visitors NOT to click on it! These can be place in the header or footer of your site, based upon personal preference.

3) Blog

Just like this one! A well-managed blog can take your business a long way when it comes to being visible on search engines, as well as giving people something to read when they visit your site.

4) Solid SEO

Speaking of those search engines, your site needs a solid SEO (search engine optimization) strategy. There are certain steps that can be taken to optimize your sight and make it intriguing for search engines like Google and Bing. It’s tough to find customers when they can’t find you!

5) Hero Image

A hero image is a large banner photo that catches the eye of site visitors, and makes your site more aesthetically pleasing. Choose a hero image that captures the premise of your business and sends a message to potential customers.

6) Call-to-Action

A call-to-action is something that encourages prospects to perform a certain action. An example of a call-to-action is a “Call Us Today” button at the top of your site. These can also be placed as plain text on any of your pages to encourage people to do what you want them to do on each page.

7) Testimonials, Awards & Recognition

Do you have testimonials from current and former customers that have appreciated your work? Show it off! There are many different ways to implement testimonials on your site. Additionally, you should highlight any award or recognition your business may have earned.

These are just a few of the key features that you should be implementing on your site. To learn more about how OnTarget Media Group can help you with your website, give us a call today and we will perform an audit of your site (for free!) to see what should be fixed. We are the authority in South Jersey web design. Take advantage of this great opportunity to vastly improve your website, and your business!