Google Analytics is powerful tool that tracks the many different performance measures of your website. If your business isn’t using it yet, it’s a good time to start!

At OnTarget Media Group, we use Google Analytics to track all kinds of different things for our clients. Let’s take a look at some of the platform’s uses we love for providing our clients with feedback on their new website!

 

Sources of Website Traffic

Knowing how many page views you have is helpful, sure; but knowing exactly where those visitors are coming from is incredibly valuable.

Are you getting direct visitors that are typing your URL into the address bar? What about visitors from Google search results or any of your social media profiles? Knowledge is power, and knowing where visitors are coming from allows you to make the necessary adjustments and measure your success through different channels.

 

Bounce Rate

Bounce rate refers to the percentage of times a user visits your website and leaves without completing some kind of action (ex: filling out a form, clicking through to another page on the site, etc.). If this percentage is high, you may have a problem with your website that is causing visitors to exit quickly. Tracking bounce rate is a great way to keep an eye on your visitors’ actions.

 

Conversions and Costs Associated

Converting website visitors into customers is the essential point of most company websites. That’s why it’s critical to track those conversions, as well as how much it’s costing you for each one. That importance of the cost varies throughout business types, often depending on the prices of the products offered.

 

 

The Top Digital Marketing Agency in South Jersey

Hiring the best digital marketing agency in South Jersey is the best way to be sure you are taking advantage of this awesome tool –  so contact OnTarget Media Group today! We’ll run all the numbers on your website to see what issues may be present, and even build you a new one. We’re here to answer any questions you may have!