Instagram has quickly evolved from a simple picture sharing platform to an incredibly effective social media branding and marketing tool for businesses – large and small. We all know the importance of a Facebook marketing strategy online, but is your company using Instagram to brand itself?
If not, you’re not alone. But what’s important is that you get started, and just jumping right into it isn’t always the way to go. Do some research first, and get an idea of what you want your online brand and presence to look like.
We’ve compiled a short list of some of the most successful companies on the Instagram platform to-date. Eye-catching images and creativity are at a surplus with all of these companies. Check them out below!
The ultimate sports brand? Yes. Awesome Instagram strategy? You better believe it.
Nike utilizes its extensive group of spokespeople, such as LeBron James, Serena Williams, and Tiger Woods, to spread its message. The company posts photo and video content, often featuring the hashtag “#justdoit”, and they have been very successful in doing so.
You may not have celebrity brand representatives for your business, but Nike’s use of powerful captions and high quality media can be a valuable lesson for anyone.
One of the most successful businesses in the current landscape, AirBnB uses the Instagram platform to shed light on some of the neatest locations in the world. The company allows people to rent out their homes for a set period of time, and it has been very successful with business (as well as with social media).
Providing cool places to stay is what AirBnB does, so showing eye-popping images of those residences is what they do on Instagram, and trust us, it’s working!
Playdoh? Yep! Playdoh does an awesome job of promoting itself on Instagram by showing all of the different things you can do with its product.
When you were a kid, you made all kinds of cool things with Playdoh, but after a quick look at their Instagram page, you’ll realize that you were missing all kinds of possibilities (as were we)!
A team of husband and wife started making letter boards by hand, and eventually turned it into a small business. When a customer purchases one, they get a blank canvas and a set of letters to make up whatever they want for different situations.
This has led to uber-creative fan posts that have been sent in a reposted by Letterfolk, and it is working wonders for their social media strategy (and their revenue, we’re sure!).
If you want to get started on Instagram, Facebook, Twitter, and/or other social media platforms, or simply want to learn more about how they help small businesses, look no further than the top South Jersey Social Media Agency: OnTarget Media Group! 856-777-9=8007.